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mid73

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Reply with quote  #1 
I saw an advert on the tv the other day produced by Change4Life saying children should only have two 100 calorie snacks a day. There is an article on today’s bbc homepage by a recovered anorexic explaining what a potentially dangerous message this is. When I saw the ad I was watching with my 10 year old non AN daughter. What a message!!! Made me so cross.
tina72

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Reply with quote  #2 
No words for that.
Someone should write to them and make clear what that advert can do.
Children shouldn´t even KNOW what calories are!
Tina72
mid73

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Reply with quote  #3 
Exactly Tina! Especially a 10 yr old with a sister who has AN!!!
tina72

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Reply with quote  #4 
So sorry for that. I hope she can forget that soon.
We are so filled up with problems right now and we should not fight even advertising!
I never thought there is so much talk about this stuff on TV. I watch everything with different eyes now. Even in series like The big bang theorie there is talk about figure and thinness and that stuff. I really hate it.
Send you a big hug.
Tina72
tammy

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Reply with quote  #5 
Hi mid73 and Tina72. I was horrified by this as well. I think the people who develop anti obesity programmes and health promotion education in schools need to be very mindful of potentially increasing the risk of eating disorders in susceptible children. I am convinced that my eight year old sons battle began when he was taught to read food labels at school. I feel really strongly that there should be a big change to how we approach the health promotion and that these programmes should be evaluated by Eating disorder specialists first. The article in BBC has someone from the public health department stating levels of childhood obesity compared with underweight children but it doesn't mention the seriousness of eating disorders or how you are much more likely to die from an eating disorder in the near future than you are from obesity. Sorry for rant! I have replied to BBC suggesting that they do an article on the increasing incidence of eating disorders in young children.
Tammy
Ping_Pong

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Reply with quote  #6 
Never been a fan of that Change4Life crowd, even before ED came into our lives.  BEAT have set up a petition against the 100 Calorie Snack ad, if anyone wanted to sign: https://www.beateatingdisorders.org.uk/news-research/change4lifes-100-calorie-campaign.

And here is Tallulah Self's film, for those that might've missed it: http://www.bbc.co.uk/news/av/uk-england-norfolk-42907952/film-maker-tallulah-self-18-challenges-healthy-eating-advert. I thought she put her views across very sensitively, and I particularly like the quote about kids not choosing something else to eat int the evening as they'd already has their 2 x 100 cal snack allowance that day.


frazzledmum

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Reply with quote  #7 
Please don't get me started on this, D heard it on the radio and then watched on youtube, she was so angry that she complained to the ASA(Advertising Standards Authority). I'm not sure exactly what she wrote as she only read me parts of it, but they did get back to her saying that there had been 3 complaints about this advert but they wouldn't take it off air as they were satisfied that it was aimed at the general population, and at the parents rather than the children themselves (in that case why use cartoons?). She didn't show me the whole letter so I'm not sure what else was in it. 

Maybe complain as well? D did it through their website and it didn't take long.

I was quite pleased she complained though as it shows she acknowledges on some level that she has anorexia....
Ping_Pong

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Reply with quote  #8 
Frazzledmum... have lodged my complaint with the ASA.  Thanks for the advice!  It was very easy to do.  Good on your daughter to act on her own initiative like that.
mid73

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Reply with quote  #9 
I’ve just signed the beat petition thanks for flagging it. I encourage everyone to do the same. Now for the ASA...
tammy

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Reply with quote  #10 
I have attached a link to an interesting article in s local newspaper which I think conveys a much healthier well rounded attitude to getting children to eat healthy. https://www.dailyrecord.co.uk/lifestyle/family-kids/7-top-tips-your-kids-11944350
tina72

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Reply with quote  #11 
Hi frazzledmum,
I think you can be REALLY PROUD of your d!!!
She has done a wonderful thing and I am just speechless that she did that on her own.
[thumb][thumb][thumb]
Tina72
mid73

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Reply with quote  #12 
Great article Tammy. So sensible.
tina72

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Reply with quote  #13 
It doesn´t seem to be possible to sign the petition from other countries outside UK.
I tried it twice but I didn´t recieve the email to be counted.
Tina72
Ping_Pong

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Reply with quote  #14 
https://campaignresources.phe.gov.uk/schools/topics/healthy-eating/overview?WT.mc_id=PHE_nutrition_EdComs_Carat_social_Facebook_Jan2

An ad for Change4Life’s school assembly pack just popped up on my Facebook page to encourage schools to preach the calorie-counting, low fat word to their pupils. I had a brief look - same patronising tone that’s reflected in their other stuff, and I wasn’t overly impressed with the content, notwithstanding the dangerous messages it conveys.

Lots of folk had left negative comments about the assembly packs, and the campaign in general, so I thought I’d join in and took the opportunity to add a link to BEAT’s on line petition...
evamusby_UK

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Reply with quote  #15 
Thanks everyone for flagging this up. I have signed petition and sent complaint online to Advertising Standards (which is surprisingly simple to do). You have to be in the UK for those.
Also done some tweeting and facebooking. 

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Eva Musby, mother, author, produces lots of resources for parents at https://anorexiafamily.com and on YouTube https://www.youtube.com/user/EvaMusby/playlists
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Ping_Pong

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Reply with quote  #16 
Got a reply from the Advertising Standards Authority yesterday to my complaint...
They claim the ads are targeted at adults as they use language like ‘our children eat...’ etc and that they do not advocate restricting intake at mealtimes, only for snacks. The ASA also felt that older children would understand the messages behind the ads and that younger children would not understand the concept of counting calories anyway.

Aaaaaghhh!!!

And I never even got around to lodging a complaint about the education packs aimed at primary schools!
evamusby_UK

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Reply with quote  #17 
Got a reply from Advertising Standards too. Presumably the same one. Here it is. I'm glad about the last paragraph - that they did inform Public Health England that we're not happy.
------------------------------------------------

Thank you for contacting the Advertising Standards Authority (ASA) with your complaint regarding Public Health England’s television ad.

 

Your complaint

I understand from your complaint that you found the ad irresponsible for its emphasis on attention to calorie content in children’s food. You also raised that the ad might have a detrimental effect on people who have, or are at risk of developing, eating disorders. While we acknowledge this is a sensitive area of messaging regarding children, we have carefully considered all the issues raised and, on this occasion, we will not be taking further action. You might be interested to know that the ad has already been considered by the ASA Council, the jury that decides whether ads break the rules, and they concluded that the ad did not break the rules.

 

Our rules

Advertising should contain nothing that is likely to cause serious or widespread offence, harm or be deemed irresponsible.  We base our decisions on the content of the ad, when and where it appears, the audience and the type of product or service being advertised.

 

The ASA Council’s decision – No further investigation

Council noted, while the ads contained imagery and music that could attract children's attention, they were primarily directed at adults, for example addressing adults through the statement "Half the sugar our kids eat…", and was intended to advise parents about the snacks they gave to children. While the ads did promote restricting certain sugary foods and drinks, the restrictions applied to snacks only and the ads did not talk of limitations or calorie intake with regard to all meals throughout a regular day. In addition although the ads linked sugar with ill health, it was clear that this was in relation to excessive sugar and so did not associate all sugar as negative. Council considered older children were likely to understand the message behind the ad, and that younger children who were attracted by the characters and tone were unlikely to understand the concept of calorie counting or applying limits to their diet.

 

While Council acknowledged that some consumers may find the ads distasteful or difficult to watch, due to their personal experiences with eating disorders, and sympathised with those for whom the ad had personal resonance, it noted that the focus of the ad was to promote a healthy diet by limiting the sugar intake from snacks. It considered it was likely that viewers would understand that the ad was an attempt to represent that and therefore the ad would not cause consumers to develop eating disorders or exacerbate existing conditions. For these reasons we have concluded that the ad was unlikely to be seen as irresponsible.

 

Action taken following Council’s decision

As a result of the previous complaints we received, Public Health England has been made aware of the issues that were brought to our attention, in case they wish to take on-board the information provided when creating their ads in the future. As you have not raised any new points of complaint, we do not consider that there are sufficient grounds to take any further action.

 

Your complaint will be kept on file and will be used for future consideration; for more information about our work, please visit our website, http://www.asa.org.uk

 

Thank you for contacting us with your concerns. 

 

Yours sincerely,

 

 

James Burnett

Complaints Executive

Direct line 020 7492 2180

 

Advertising Standards Authority

Mid City Place, 71 High Holborn

London WC1V 6QT

Telephone 020 7492 2222

http://www.asa.org.uk

 

Follow us on twitter: @ASA_UK


__________________
Eva Musby, mother, author, produces lots of resources for parents at https://anorexiafamily.com and on YouTube https://www.youtube.com/user/EvaMusby/playlists
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Ping_Pong

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Reply with quote  #18 
Looks very familiar, Eva. We can but plug away.
mid73

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Reply with quote  #19 
Yes I got the same response from ASA. So it’s aimed at adults yet my 10 year old sings along to the jingle. I heard it on the radio today demonising sugar. It’s soul destroying. Clearly the people who approved it have absolutely no understanding of eating disorders.
evamusby_UK

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Reply with quote  #20 
It sounds awful. I'm not sure if I'm shielded from it because I'm in Scotland or because I tend not to tune in to TV or radio. 
On the subject of killer-sugar, I photographed this on the wall of a little school in a remote part of Scotland last year:

[Health-promotion-Sugar-demonizing-in-primary-school-e1493124258887] 

I'm not sure if I'm needing to share the mirth or the pain.


__________________
Eva Musby, mother, author, produces lots of resources for parents at https://anorexiafamily.com and on YouTube https://www.youtube.com/user/EvaMusby/playlists
[comp]
tina72

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Reply with quote  #21 
We should add some pictures what eating only salad does to our kids.
No words.
Tina72
mid73

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Reply with quote  #22 
Eva I know what you mean about the sugar poster. I don’t know whether to laugh or cry. And yes Tina you are right living off just salad is far more dangerous!
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